Magdalena Hoffman

I have been working in Marketing Department in IKEA Service Office in Poland since 2008, currently as Country Catalogue & Communication Leader. Being responsible for local adaptation of all globally produced communication means diving really deep into IKEA stories and gives a unique opportunity to share with both co-workers and customers what we at IKEA believe in and stand for. And the stories about IKEA Good Cause campaigns are by far the most emotional and touching ones. I believe in altruism—helping others and volunteering gives me a lot of energy. I feel proud and honoured to be one of the Polish IWitness participants. I am very excited and humbled to go to Jordan to understand the challenges and needs of people living in refugee camps, to experience how the IKEA Foundation and War Child are supporting children affected by war in Syria and what we all can do to change their lives and future for the better. On a personal note, I love reading, cross-country skiing and meeting my friends.