Paulina Nesteruk

I started my journey at IKEA in 2015 as Sustainability Co-ordinator. Since 2017, I’ve been working in corporate communication, currently, as Information and Communication Manager. I’m responsible for positioning IKEA by creating rational and emotional connections to our brand. Sustainability is an integrated part of it. Facts, real stories and real people behind them are substantial in communication as they build trustworthiness and emotional involvement. And the IWitness programme gives a great opportunity to do so. I would like to share my experiences widely, reaching many people, raising their awareness and also inspiring them to act.