How one little soft toy can change children’s lives

Hamida and Nina from IKEA Indonesia:

Once upon a time there was a cute soft toy named TOROVA. He was soft, huggable and friendly. TOROVA and his other soft toy friends reached customers in IKEA stores worldwide in great condition!

Hamida and Nina - photo by Jaroslaw Kielak
Hamida and Nina – photo by Jaroslaw Kielak

But the story does not stop there. Did you know that since 2003, the Soft Toys for Education campaign has:
– Raised nearly €77 million
– Supported 99 projects in 46 countries
– Helped more than 11 million children living in poverty receive a better education.

The projects improve education in Asia, Africa, and Central and Europe. With the funding, our partners help schools become more child-friendly with well-trained teachers for all children, girls and boys, including those from ethnic minorities and those with special needs.

By joining the IWitness program, we will take you to see many more happy faces in the community receiving the funding. It is an honor for us to be able to witness the next part of this happy story. We are getting ready for the big day next week; all preparation has been done: big smiles, warm hearts and full energy.

Join us through our blogs to get more stories of how we make a difference to the community.