We think that agriculture is a great sector of growth and innovation, where farmers and entrepreneurs are the creators, change agents and leaders of the coming decades.
That’s why we want to regenerate the agricultural landscape, so farming and agri-business are seen as viable and noble career options that not only feed the world but also enable people to afford a better life for themselves and their families. Growing the world’s food should be something people aspire to, not simply for altruistic reasons but for a very practical one: because it financially supports them, their families and their communities.
But profitability cannot come at the expense of the planet that sustains us, so we take a planet-positive approach to agriculture. With agriculture both contributing to and being affected by climate change, we prioritise agriculture that regenerates resources, protects ecosystems and enhances biodiversity.
Photo above: UNHCR/Diana Diaz