Rajeev Goyal, Vertical University: “The greatest tool against climate change is a tree”

Rajeev Kumar Goyal
Rajeev Kumar Goyal from Vertical University: Changemakers for the future

The IKEA Foundation helps many organisations accelerate their efforts in combating climate change. Facts and figures speak for themselves, but who exactly are the people behind this extraordinary work? In this storytelling series ‘Changemakers for the future’, we spotlight brave individuals who move mountains in their climate action strategies and solutions. Today: Rajeev Goyal, one of the directors of Vertical University Project in Nepal and one of the winners of the What Design Can Do Climate Action Challenge.

My first trip to Nepal was in 2001 as a Peace Corps volunteer. I was a teacher in a little village in the country’s eastern hills, where I observed how nature was seen as holding people back from development. The focus was on building roads, paving over landscapes, electricity. Afterwards, I worked in Nepal for about a decade, during which I witnessed much of Nepal’s biocultural fabric eroding. When I returned to my home state of New York, I got a Master’s in international agriculture and rural development. That degree and my teaching experience in Nepal got me thinking: what role can government, schools and children play in protecting biodiversity? This led me to the concept of ‘learning grounds’ – figuratively speaking, fields of study, but also in terms of the actual ground beneath our feet. Then the idea of verticality took root.

Farmers as professors
The Vertical University project began in eastern Nepal in 2014. The core concept was for people living and producing food on the land to be the professors. Whether yak herders, farmers, foragers or fisherfolks, these individuals often know every leaf of their landscape, but their knowledge is rarely harnessed to understand how we can save biodiversity.

The Himalayas are home to many divergent life forms all within a 120-mile corridor that rises up. Along the plains, elephants roam and tropical birds fly; the highlands have red pandas, blue sheep and snow leopards; rhododendron forests abound in the middle hills. We identified these last jewels of biodiversity, sometimes just a half-acre nestled in the mountains, as public learning grounds. Over the last six years, we similarly identified and purchased small, strategic land parcels so they cannot be overrun with roads, as much of Nepal’s forests already have been. My co-founder Priyanka Bista, an architect, designed discarded shipping containers into classrooms. In 2019, we started to invite 6th to 8th graders every week for a few hours. The container space let children watch documentaries and learn about forest ecosystems. They would get so passionate about things like monitor lizards and go home telling their parents about why they shouldn’t hunt pangolin.

Legislative creativity

Trying to bring this very idealistic project alive has not been easy. Take what happened in Papung, at the top of the Vertical University. Situated between the world’s third and fifth tallest peaks, this area has several hundred high-altitude lakes and important wildlife, including the iconic snow leopard. Because of water richness, various hydropower projects were planned and many companies were trying to get in.

We established the learning grounds to try to prevent that. Along the way, we also angered a lot of very powerful people. At some point, the community leaders were also unsure; maybe it was better to allow the hydropower, they thought, for development in their communities. During this time, Greta Thunberg was all over the news. We were showing them video clips of her, and some of the Nepalese community leaders in the room started weeping, saying: “It’s our turn to do something.” They started to lead. I am very proud that we protected highlands to stay roadless forever. To compete with those high-stakes corporate projects, we provided a model for a viable alternative: building a roadless ecotourism network that involved local leaders and benefited the community. Such as our ‘glamping’ model for eco-tourism. In the past, an average tourist might pay $15 or $20 for a day of trekking; now we organise deep, wild nature experiences and ask several hundred dollars a day, to offset preservation costs  with a bio-cultural tax. We passed our proposal by leveraging new local powers embedded within the new federal governments. This kind of legislative creativity makes me proud too.

Dreams for the future

Vertical University will have more challenges ahead, but I am hopeful that in 20 years, several hundred children will be coming to the learning grounds. Once a week, I hope they find themselves taking classes at different elevations, touching soil, smelling leaves and learning all about biodiversity.           

If I had 10 minutes to speak at the 26th UN Climate Change Conference, I would remind world leaders that nature is very powerful. Solving climate change is possible if we give nature the space it needs and respect it as our ancestors did. It’s simple: the greatest tool against climate change is a tree.

About
Rajeev Goyal is co-founder and co-director of the Vertical University in Nepal. His organisation KTK-BELT was a Climate Action Challenge winner of our partner What Design Can Do in 2017. Rajeev’s first book, ‘The Springs of Namje’ details the story of his work in the Himalayas and for the Peace Corps.

The Vertical University Project seeks to create a continuous bio-cultural heritage corridor from the plains of Koshi Tappu Wildlife Reserve all the way to Kanchenjunga, the world’s third-tallest peak. Besides catalysing new models of biodiversity conservation and environmental learning, its objective is to address land use change and deforestation issues Nepal faces.




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  • In a world full of noise and misinformation, credible voices matter more than ever. 

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🇰🇪 launched the first-ever Super Hub in Nairobi
🌟 welcomed 169 new ambassadors
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These numbers reflect a growing curiosity — a desire to understand how change really happens and to hear directly from those working closest to the world’s toughest challenges. 

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For 2026, that energy is even stronger: nearly 1,000 IKEA co-workers applied, and we’re excited to welcome 161 new ambassadors, with 38 more joining our Alumni Hub.

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👥 With our team, learning, adapting and shaping a new strategic direction — focused on enabling impact, strengthening partnerships and keeping people at the heart of climate action.

🌱 With our ambassadors and changemakers, who share trusted knowledge, challenge misinformation and help people make sense of complexity with clarity and hope.

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In a world full of noise and misinformation, credible voices matter more than ever. 

That’s why nearly 800 @IKEA co-workers applied to join the 2025 IKEA Foundation Ambassador Programme — a journey that connects them with the people and partners the foundation supports as they tackle real-world challenges every day. 

Ambassadors listen, ask questions, and learn from those closest to the issues — building understanding they bring back to their teams and communities, where awareness grows and perspectives begin to shift. 

In 2025, the programme:
🌎 reached five hubs across four continents
🇰🇪 launched the first-ever Super Hub in Nairobi
🌟 welcomed 169 new ambassadors
🌱 grew a global learning community of 550+ people in 30+ countries

These numbers reflect a growing curiosity — a desire to understand how change really happens and to hear directly from those working closest to the world’s toughest challenges. 

None of this learning happens without the insight and generosity of our partners. Their leadership continues to inspire and inform us. 

With our strategy now in motion, we’re doubling down on #ClimateAwareness at a moment when it matters most — and supporting partners creating solutions for people and planet. 

For 2026, that energy is even stronger: nearly 1,000 IKEA co-workers applied, and we’re excited to welcome 161 new ambassadors, with 38 more joining our Alumni Hub.

We’re proud of what last year set in motion, and looking forward to what comes next.

#IKEAfoundation #IKEAFoundationAmbassador
In a world full of noise and misinformation, credible voices matter more than ever. That’s why nearly 800 @IKEA co-workers applied to join the 2025 IKEA Foundation Ambassador Programme — a journey that connects them with the people and partners the foundation supports as they tackle real-world challenges every day. Ambassadors listen, ask questions, and learn from those closest to the issues — building understanding they bring back to their teams and communities, where awareness grows and perspectives begin to shift. In 2025, the programme: 🌎 reached five hubs across four continents 🇰🇪 launched the first-ever Super Hub in Nairobi 🌟 welcomed 169 new ambassadors 🌱 grew a global learning community of 550+ people in 30+ countries These numbers reflect a growing curiosity — a desire to understand how change really happens and to hear directly from those working closest to the world’s toughest challenges. None of this learning happens without the insight and generosity of our partners. Their leadership continues to inspire and inform us. With our strategy now in motion, we’re doubling down on #ClimateAwareness at a moment when it matters most — and supporting partners creating solutions for people and planet. For 2026, that energy is even stronger: nearly 1,000 IKEA co-workers applied, and we’re excited to welcome 161 new ambassadors, with 38 more joining our Alumni Hub. We’re proud of what last year set in motion, and looking forward to what comes next. #IKEAfoundation #IKEAFoundationAmbassador
2 days ago
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🤝 With our partners, who are doing the work — working alongside communities, testing new approaches, learning what works and pushing for change where it’s needed most. Their leadership, commitment and courage are what turn ambition into action.

👥 With our team, learning, adapting and shaping a new strategic direction — focused on enabling impact, strengthening partnerships and keeping people at the heart of climate action.

🌱 With our ambassadors and changemakers, who share trusted knowledge, challenge misinformation and help people make sense of complexity with clarity and hope.

As we look ahead — deepening partnerships and scaling impact — we carry our founder’s reminder with us: happiness, and real change, are found in the journey.

#IKEAfoundation
This year reminded us that progress on climate action isn’t a straight line and that the way we move forward matters. 🌍 As climate extremes intensified and uncertainty grew, we saw the importance of working together — with trust, openness and shared purpose. For the IKEA Foundation, being on the way in 2025 has meant moving forward together: 🤝 With our partners, who are doing the work — working alongside communities, testing new approaches, learning what works and pushing for change where it’s needed most. Their leadership, commitment and courage are what turn ambition into action. 👥 With our team, learning, adapting and shaping a new strategic direction — focused on enabling impact, strengthening partnerships and keeping people at the heart of climate action. 🌱 With our ambassadors and changemakers, who share trusted knowledge, challenge misinformation and help people make sense of complexity with clarity and hope. As we look ahead — deepening partnerships and scaling impact — we carry our founder’s reminder with us: happiness, and real change, are found in the journey. #IKEAfoundation
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View on Instagram |
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Yes, the challenge is immense. But the solutions exist. They are delivering impact — and they are ready to scale, now.

👉 Watch the full conversation across our social channels and on Jessica’s platforms.

#IKEAFoundation #ClimateAction
🌍 Climate change is one of the greatest challenges of our time — but doom and gloom won’t move us forward. Focusing on what can be done will.

After a challenging year for climate action, @Jessica.Anderen, CEO of the IKEA Foundation, sat down with Johan Rockström, Director of the Potsdam Institute for Climate Impact Research (@PIK_klima ), to reflect on the choices ahead, the solutions already at hand, and the urgency of scaling what works.

Yes, the challenge is immense. But the solutions exist. They are delivering impact — and they are ready to scale, now.

👉 Watch the full conversation across our social channels and on Jessica’s platforms.

#IKEAFoundation #ClimateAction
🌍 Climate change is one of the greatest challenges of our time — but doom and gloom won’t move us forward. Focusing on what can be done will.

After a challenging year for climate action, @Jessica.Anderen, CEO of the IKEA Foundation, sat down with Johan Rockström, Director of the Potsdam Institute for Climate Impact Research (@PIK_klima ), to reflect on the choices ahead, the solutions already at hand, and the urgency of scaling what works.

Yes, the challenge is immense. But the solutions exist. They are delivering impact — and they are ready to scale, now.

👉 Watch the full conversation across our social channels and on Jessica’s platforms.

#IKEAFoundation #ClimateAction
🌍 Climate change is one of the greatest challenges of our time — but doom and gloom won’t move us forward. Focusing on what can be done will.

After a challenging year for climate action, @Jessica.Anderen, CEO of the IKEA Foundation, sat down with Johan Rockström, Director of the Potsdam Institute for Climate Impact Research (@PIK_klima ), to reflect on the choices ahead, the solutions already at hand, and the urgency of scaling what works.

Yes, the challenge is immense. But the solutions exist. They are delivering impact — and they are ready to scale, now.

👉 Watch the full conversation across our social channels and on Jessica’s platforms.

#IKEAFoundation #ClimateAction
🌍 Climate change is one of the greatest challenges of our time — but doom and gloom won’t move us forward. Focusing on what can be done will. After a challenging year for climate action, @Jessica.Anderen, CEO of the IKEA Foundation, sat down with Johan Rockström, Director of the Potsdam Institute for Climate Impact Research (@PIK_klima ), to reflect on the choices ahead, the solutions already at hand, and the urgency of scaling what works. Yes, the challenge is immense. But the solutions exist. They are delivering impact — and they are ready to scale, now. 👉 Watch the full conversation across our social channels and on Jessica’s platforms. #IKEAFoundation #ClimateAction
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We are honoured to recognise Chief Martin Azia Sodea, whose leadership has helped guide the community of Gado-Badzéré in eastern Cameroon as it welcomes over 36,000 refugees fleeing conflict in the Central African Republic. 

Through his steady commitment to dialogue, collaboration and shared community life, he has helped create an environment where refugees and local communities can rebuild, work, and thrive together.

The IKEA Foundation is proud to support the UNHCR Nansen Awards, celebrating everyday heroes like Chief Sodea, whose dedication strengthens refugee inclusion and inspires others to act. 💙

🔗 Read more, link in bio. 

#NansenAward #UNHCR
🌟 Celebrating the 2025 UNHCR (@refugees) #NansenAward Winner: Chief Martin Azia Sodea We are honoured to recognise Chief Martin Azia Sodea, whose leadership has helped guide the community of Gado-Badzéré in eastern Cameroon as it welcomes over 36,000 refugees fleeing conflict in the Central African Republic. Through his steady commitment to dialogue, collaboration and shared community life, he has helped create an environment where refugees and local communities can rebuild, work, and thrive together. The IKEA Foundation is proud to support the UNHCR Nansen Awards, celebrating everyday heroes like Chief Sodea, whose dedication strengthens refugee inclusion and inspires others to act. 💙 🔗 Read more, link in bio. #NansenAward #UNHCR
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