“How storytelling can be used for effective change.”

A story about how stories can become a solution.

By Sahba Chauhan, Programme Manager Climate Governance & Society

I’d never thought of storytelling as actively having an impact on climate actions. I knew that if I told you a convincing story about climate, I may get you to act. But I didn’t know it could be a strategic tool for climate action.

In my first few weeks at the IKEA Foundation, I had to take on a film project. I’d never have thought the IKEA Foundation would be investing in films, since I believed our resources need to be used for ‘real action’ on the ground. And I don’t watch movies myself. So, I was very reluctant to take on the project.

As I met the people who were involved in creating a fund to support story makers to tell stories in different cultural contexts about how the climate crisis is playing out, I became even more reluctant.
I met these very posh filmmakers, the kind you meet at art film festivals, who talked about ‘love’, and going to arts festivals like Burning Man. I thought, “Oh my God, are we sure we’re really doing the right thing here?”

Misinformation

But at the same time I was doing a lot of research about the impact storytelling can have. The more I researched, the more I realised that it’s not just us who are doing it. Our opposition has been using storytelling very well to their advantage. The fossil fuel industry spends nearly US$ 4 billion every year to tell stories that are lies about climate change.

There’s this whole story machinery working against us. I became very aware of this kind of misinformation, such as advertisements by Total Energy saying, ‘We’re looking for a green future’ – when know their story isn’t positive. It’s about selling you gas, which is harmful for our future. All these stories are meant to reshape people’s attitudes.

Cultural change

Then I was invited to a meeting of these filmmakers in Amsterdam. Again, I reluctantly went. But this time it was such an eye-opening moment for me. These filmmakers were not just filmmakers; they were lifelong activists and cultural experts who knew how storytelling can actually lead to cultural change.

For example, they’d made films in Russia, at great personal risk, which had changed the way Russian people saw how their government functions. And films that drew people’s attention to prisoners facing severe human rights violations that resulted in laws being changed.

Although sometimes filmmakers can seem to be a cultural elite, that’s just part of the story. They also do very powerful work, sometimes at great personal danger to themselves. Working with local actors and usually unpaid until the time people buy a ticket to watch their movie.

We all need stories

So now I’ve been part of a process that has created the first Climate Story Fund for films, podcasts and stand-up comedy in the world. It enables story makers to tell climate stories differently from how we’ve heard them before. So they’re not stories about melting glaciers. They empower people to tell their own stories about climate through their lived experiences, concerns and fears.

This whole story telling community was ready to say, “We want to be part of this. We want to tell diverse stories, so that we can collectively find solutions.” Stories as solutions. Because even a policymaker needs a story. I think we all live for stories and we want to create stories.

The impact that the IKEA Foundation has is not just on the people who will hear and see these stories. It will  demonstrate to the whole sector how storytelling can be used for effective change. I would call this an ‘ecosystem change’.

How to tell a good story and understanding who you’re trying to influence through a story, why your story is worth listening to, is such an important piece of the puzzle. Renewing our grant to the Climate Story Fund has added tremendously to the impact the culture sector can have.

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We work to reduce plastic waste and improve the conditions faced by informal waste workers ๐Ÿง‘โ€๐Ÿคโ€๐Ÿง‘

In India, 15 million metric tonnes of plastic waste are generated every year, but only around 25% of that waste is recycled. There are also millions of informal waste workers in India who play a key role in plastic waste management but often donโ€™t earn a living wage and are subject to environmental pollution.

Our #2023AnnualReview highlight was about our Financial Inclusion and Improved Livelihoods Out of Plastics (FINILOOP) programme in India, where 364 metric tonnes of additional plastic waste were collected and recycled and, as a result of supporting informal waste workers in obtaining vital government documents, 111 children received access to education. 

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Are you curious to hear what our #2023AnnualReview highlight was? ๐Ÿ’ญ

2023 marked the conclusion of our five-year Transforming Rural Economies and Youth Livelihoods (TREYL) programme. Our partnership with the IKEA Foundation has improved incomes and livelihoods for 9,400 young entrepreneurs, half of them women. 

Learn more about Practical Action and how weโ€™re transforming rural economies and youth livelihoods through #RegenerativeAgriculture to create more opportunities for farmers via the link in our bio ๐Ÿ”—

#AnnualReviewSeries #PeopleAndPlanet #IKEAFoundationHighlights2023
  • HEJ! ๐Ÿ‘‹ Weโ€™re @acumenorg and weโ€™re excited to share our #2023AnnualReview highlight from our collaboration with IKEA Foundation. 

Talking about failure can be uncomfortable, but when we donโ€™t, we miss the opportunity to grow. The value of failure is in helping us โ€“ and other funders, philanthropic organisations and companies โ€“ to learn from mistakes, create more impact and make real progress towards eradicating poverty.

Learn more about Acumen and how weโ€™re inviting others to share their learnings from failures and enabling actors to make wiser decisions in the future via the link in our bio ๐Ÿ”—

Stay tuned for the next partner review! โญ 

#AnnualReviewSeries #PeopleAndPlanet #IKEAFoundationHighlights2023
  • 2023 marked the halfway point to the deadline of the Sustainable Development Goals (2030) โฐ

For our #2023AnnualReview, we asked some of our partners to take a look back at the past year to reflect on their progress and learnings ๐Ÿ”™

Follow our socials and join us on a journey to see if itโ€™s still possible to change the future of our planet ๐ŸŒ

Read more about our 2023 Annual Review via the link in our bio ๐Ÿ”—

#PeopleAndPlanet #IKEAFoundationHighlights2023
HEJ WASTE here! ๐ŸŒ 

We work to reduce plastic waste and improve the conditions faced by informal waste workers ๐Ÿง‘โ€๐Ÿคโ€๐Ÿง‘

In India, 15 million metric tonnes of plastic waste are generated every year, but only around 25% of that waste is recycled. There are also millions of informal waste workers in India who play a key role in plastic waste management but often donโ€™t earn a living wage and are subject to environmental pollution.

Our #2023AnnualReview highlight was about our Financial Inclusion and Improved Livelihoods Out of Plastics (FINILOOP) programme in India, where 364 metric tonnes of additional plastic waste were collected and recycled and, as a result of supporting informal waste workers in obtaining vital government documents, 111 children received access to education. 

Read more about how weโ€™re creating a more positive impact on the livelihoods of waste workers and the planet ๐Ÿ‘‡
https://ikeafoundation.org/stories/annual-review-2023/ 

#AnnualReviewSeries #WasteSystemsTransformation #WasteManagement #PeopleAndPlanet #IKEAFoundationHighlights2023
HEJ WASTE here! ๐ŸŒ 

We work to reduce plastic waste and improve the conditions faced by informal waste workers ๐Ÿง‘โ€๐Ÿคโ€๐Ÿง‘

In India, 15 million metric tonnes of plastic waste are generated every year, but only around 25% of that waste is recycled. There are also millions of informal waste workers in India who play a key role in plastic waste management but often donโ€™t earn a living wage and are subject to environmental pollution.

Our #2023AnnualReview highlight was about our Financial Inclusion and Improved Livelihoods Out of Plastics (FINILOOP) programme in India, where 364 metric tonnes of additional plastic waste were collected and recycled and, as a result of supporting informal waste workers in obtaining vital government documents, 111 children received access to education. 

Read more about how weโ€™re creating a more positive impact on the livelihoods of waste workers and the planet ๐Ÿ‘‡
https://ikeafoundation.org/stories/annual-review-2023/ 

#AnnualReviewSeries #WasteSystemsTransformation #WasteManagement #PeopleAndPlanet #IKEAFoundationHighlights2023
HEJ WASTE here! ๐ŸŒ 

We work to reduce plastic waste and improve the conditions faced by informal waste workers ๐Ÿง‘โ€๐Ÿคโ€๐Ÿง‘

In India, 15 million metric tonnes of plastic waste are generated every year, but only around 25% of that waste is recycled. There are also millions of informal waste workers in India who play a key role in plastic waste management but often donโ€™t earn a living wage and are subject to environmental pollution.

Our #2023AnnualReview highlight was about our Financial Inclusion and Improved Livelihoods Out of Plastics (FINILOOP) programme in India, where 364 metric tonnes of additional plastic waste were collected and recycled and, as a result of supporting informal waste workers in obtaining vital government documents, 111 children received access to education. 

Read more about how weโ€™re creating a more positive impact on the livelihoods of waste workers and the planet ๐Ÿ‘‡
https://ikeafoundation.org/stories/annual-review-2023/ 

#AnnualReviewSeries #WasteSystemsTransformation #WasteManagement #PeopleAndPlanet #IKEAFoundationHighlights2023
HEJ WASTE here! ๐ŸŒ 

We work to reduce plastic waste and improve the conditions faced by informal waste workers ๐Ÿง‘โ€๐Ÿคโ€๐Ÿง‘

In India, 15 million metric tonnes of plastic waste are generated every year, but only around 25% of that waste is recycled. There are also millions of informal waste workers in India who play a key role in plastic waste management but often donโ€™t earn a living wage and are subject to environmental pollution.

Our #2023AnnualReview highlight was about our Financial Inclusion and Improved Livelihoods Out of Plastics (FINILOOP) programme in India, where 364 metric tonnes of additional plastic waste were collected and recycled and, as a result of supporting informal waste workers in obtaining vital government documents, 111 children received access to education. 

Read more about how weโ€™re creating a more positive impact on the livelihoods of waste workers and the planet ๐Ÿ‘‡
https://ikeafoundation.org/stories/annual-review-2023/ 

#AnnualReviewSeries #WasteSystemsTransformation #WasteManagement #PeopleAndPlanet #IKEAFoundationHighlights2023
HEJ WASTE here! ๐ŸŒ 

We work to reduce plastic waste and improve the conditions faced by informal waste workers ๐Ÿง‘โ€๐Ÿคโ€๐Ÿง‘

In India, 15 million metric tonnes of plastic waste are generated every year, but only around 25% of that waste is recycled. There are also millions of informal waste workers in India who play a key role in plastic waste management but often donโ€™t earn a living wage and are subject to environmental pollution.

Our #2023AnnualReview highlight was about our Financial Inclusion and Improved Livelihoods Out of Plastics (FINILOOP) programme in India, where 364 metric tonnes of additional plastic waste were collected and recycled and, as a result of supporting informal waste workers in obtaining vital government documents, 111 children received access to education. 

Read more about how weโ€™re creating a more positive impact on the livelihoods of waste workers and the planet ๐Ÿ‘‡
https://ikeafoundation.org/stories/annual-review-2023/ 

#AnnualReviewSeries #WasteSystemsTransformation #WasteManagement #PeopleAndPlanet #IKEAFoundationHighlights2023
HEJ WASTE here! ๐ŸŒ We work to reduce plastic waste and improve the conditions faced by informal waste workers ๐Ÿง‘โ€๐Ÿคโ€๐Ÿง‘ In India, 15 million metric tonnes of plastic waste are generated every year, but only around 25% of that waste is recycled. There are also millions of informal waste workers in India who play a key role in plastic waste management but often donโ€™t earn a living wage and are subject to environmental pollution. Our #2023AnnualReview highlight was about our Financial Inclusion and Improved Livelihoods Out of Plastics (FINILOOP) programme in India, where 364 metric tonnes of additional plastic waste were collected and recycled and, as a result of supporting informal waste workers in obtaining vital government documents, 111 children received access to education. Read more about how weโ€™re creating a more positive impact on the livelihoods of waste workers and the planet ๐Ÿ‘‡ https://ikeafoundation.org/stories/annual-review-2023/ #AnnualReviewSeries #WasteSystemsTransformation #WasteManagement #PeopleAndPlanet #IKEAFoundationHighlights2023
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HEJ weโ€™re @practical_action! ๐Ÿ‘‹ 

Are you curious to hear what our #2023AnnualReview highlight was? ๐Ÿ’ญ

2023 marked the conclusion of our five-year Transforming Rural Economies and Youth Livelihoods (TREYL) programme. Our partnership with the IKEA Foundation has improved incomes and livelihoods for 9,400 young entrepreneurs, half of them women. 

Learn more about Practical Action and how weโ€™re transforming rural economies and youth livelihoods through #RegenerativeAgriculture to create more opportunities for farmers via the link in our bio ๐Ÿ”—

#AnnualReviewSeries #PeopleAndPlanet #IKEAFoundationHighlights2023
HEJ weโ€™re @practical_action! ๐Ÿ‘‹ 

Are you curious to hear what our #2023AnnualReview highlight was? ๐Ÿ’ญ

2023 marked the conclusion of our five-year Transforming Rural Economies and Youth Livelihoods (TREYL) programme. Our partnership with the IKEA Foundation has improved incomes and livelihoods for 9,400 young entrepreneurs, half of them women. 

Learn more about Practical Action and how weโ€™re transforming rural economies and youth livelihoods through #RegenerativeAgriculture to create more opportunities for farmers via the link in our bio ๐Ÿ”—

#AnnualReviewSeries #PeopleAndPlanet #IKEAFoundationHighlights2023
HEJ weโ€™re @practical_action! ๐Ÿ‘‹ 

Are you curious to hear what our #2023AnnualReview highlight was? ๐Ÿ’ญ

2023 marked the conclusion of our five-year Transforming Rural Economies and Youth Livelihoods (TREYL) programme. Our partnership with the IKEA Foundation has improved incomes and livelihoods for 9,400 young entrepreneurs, half of them women. 

Learn more about Practical Action and how weโ€™re transforming rural economies and youth livelihoods through #RegenerativeAgriculture to create more opportunities for farmers via the link in our bio ๐Ÿ”—

#AnnualReviewSeries #PeopleAndPlanet #IKEAFoundationHighlights2023
HEJ weโ€™re @practical_action! ๐Ÿ‘‹ 

Are you curious to hear what our #2023AnnualReview highlight was? ๐Ÿ’ญ

2023 marked the conclusion of our five-year Transforming Rural Economies and Youth Livelihoods (TREYL) programme. Our partnership with the IKEA Foundation has improved incomes and livelihoods for 9,400 young entrepreneurs, half of them women. 

Learn more about Practical Action and how weโ€™re transforming rural economies and youth livelihoods through #RegenerativeAgriculture to create more opportunities for farmers via the link in our bio ๐Ÿ”—

#AnnualReviewSeries #PeopleAndPlanet #IKEAFoundationHighlights2023
HEJ weโ€™re @practical_action! ๐Ÿ‘‹ 

Are you curious to hear what our #2023AnnualReview highlight was? ๐Ÿ’ญ

2023 marked the conclusion of our five-year Transforming Rural Economies and Youth Livelihoods (TREYL) programme. Our partnership with the IKEA Foundation has improved incomes and livelihoods for 9,400 young entrepreneurs, half of them women. 

Learn more about Practical Action and how weโ€™re transforming rural economies and youth livelihoods through #RegenerativeAgriculture to create more opportunities for farmers via the link in our bio ๐Ÿ”—

#AnnualReviewSeries #PeopleAndPlanet #IKEAFoundationHighlights2023
HEJ weโ€™re @practical_action! ๐Ÿ‘‹ Are you curious to hear what our #2023AnnualReview highlight was? ๐Ÿ’ญ 2023 marked the conclusion of our five-year Transforming Rural Economies and Youth Livelihoods (TREYL) programme. Our partnership with the IKEA Foundation has improved incomes and livelihoods for 9,400 young entrepreneurs, half of them women. Learn more about Practical Action and how weโ€™re transforming rural economies and youth livelihoods through #RegenerativeAgriculture to create more opportunities for farmers via the link in our bio ๐Ÿ”— #AnnualReviewSeries #PeopleAndPlanet #IKEAFoundationHighlights2023
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HEJ! ๐Ÿ‘‹ Weโ€™re @acumenorg and weโ€™re excited to share our #2023AnnualReview highlight from our collaboration with IKEA Foundation. 

Talking about failure can be uncomfortable, but when we donโ€™t, we miss the opportunity to grow. The value of failure is in helping us โ€“ and other funders, philanthropic organisations and companies โ€“ to learn from mistakes, create more impact and make real progress towards eradicating poverty.

Learn more about Acumen and how weโ€™re inviting others to share their learnings from failures and enabling actors to make wiser decisions in the future via the link in our bio ๐Ÿ”—

Stay tuned for the next partner review! โญ 

#AnnualReviewSeries #PeopleAndPlanet #IKEAFoundationHighlights2023
HEJ! ๐Ÿ‘‹ Weโ€™re @acumenorg and weโ€™re excited to share our #2023AnnualReview highlight from our collaboration with IKEA Foundation. 

Talking about failure can be uncomfortable, but when we donโ€™t, we miss the opportunity to grow. The value of failure is in helping us โ€“ and other funders, philanthropic organisations and companies โ€“ to learn from mistakes, create more impact and make real progress towards eradicating poverty.

Learn more about Acumen and how weโ€™re inviting others to share their learnings from failures and enabling actors to make wiser decisions in the future via the link in our bio ๐Ÿ”—

Stay tuned for the next partner review! โญ 

#AnnualReviewSeries #PeopleAndPlanet #IKEAFoundationHighlights2023
HEJ! ๐Ÿ‘‹ Weโ€™re @acumenorg and weโ€™re excited to share our #2023AnnualReview highlight from our collaboration with IKEA Foundation. 

Talking about failure can be uncomfortable, but when we donโ€™t, we miss the opportunity to grow. The value of failure is in helping us โ€“ and other funders, philanthropic organisations and companies โ€“ to learn from mistakes, create more impact and make real progress towards eradicating poverty.

Learn more about Acumen and how weโ€™re inviting others to share their learnings from failures and enabling actors to make wiser decisions in the future via the link in our bio ๐Ÿ”—

Stay tuned for the next partner review! โญ 

#AnnualReviewSeries #PeopleAndPlanet #IKEAFoundationHighlights2023
HEJ! ๐Ÿ‘‹ Weโ€™re @acumenorg and weโ€™re excited to share our #2023AnnualReview highlight from our collaboration with IKEA Foundation. 

Talking about failure can be uncomfortable, but when we donโ€™t, we miss the opportunity to grow. The value of failure is in helping us โ€“ and other funders, philanthropic organisations and companies โ€“ to learn from mistakes, create more impact and make real progress towards eradicating poverty.

Learn more about Acumen and how weโ€™re inviting others to share their learnings from failures and enabling actors to make wiser decisions in the future via the link in our bio ๐Ÿ”—

Stay tuned for the next partner review! โญ 

#AnnualReviewSeries #PeopleAndPlanet #IKEAFoundationHighlights2023
HEJ! ๐Ÿ‘‹ Weโ€™re @acumenorg and weโ€™re excited to share our #2023AnnualReview highlight from our collaboration with IKEA Foundation. 

Talking about failure can be uncomfortable, but when we donโ€™t, we miss the opportunity to grow. The value of failure is in helping us โ€“ and other funders, philanthropic organisations and companies โ€“ to learn from mistakes, create more impact and make real progress towards eradicating poverty.

Learn more about Acumen and how weโ€™re inviting others to share their learnings from failures and enabling actors to make wiser decisions in the future via the link in our bio ๐Ÿ”—

Stay tuned for the next partner review! โญ 

#AnnualReviewSeries #PeopleAndPlanet #IKEAFoundationHighlights2023
HEJ! ๐Ÿ‘‹ Weโ€™re @acumenorg and weโ€™re excited to share our #2023AnnualReview highlight from our collaboration with IKEA Foundation. Talking about failure can be uncomfortable, but when we donโ€™t, we miss the opportunity to grow. The value of failure is in helping us โ€“ and other funders, philanthropic organisations and companies โ€“ to learn from mistakes, create more impact and make real progress towards eradicating poverty. Learn more about Acumen and how weโ€™re inviting others to share their learnings from failures and enabling actors to make wiser decisions in the future via the link in our bio ๐Ÿ”— Stay tuned for the next partner review! โญ #AnnualReviewSeries #PeopleAndPlanet #IKEAFoundationHighlights2023
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2023 marked the halfway point to the deadline of the Sustainable Development Goals (2030) โฐ

For our #2023AnnualReview, we asked some of our partners to take a look back at the past year to reflect on their progress and learnings ๐Ÿ”™

Follow our socials and join us on a journey to see if itโ€™s still possible to change the future of our planet ๐ŸŒ

Read more about our 2023 Annual Review via the link in our bio ๐Ÿ”—

#PeopleAndPlanet #IKEAFoundationHighlights2023
2023 marked the halfway point to the deadline of the Sustainable Development Goals (2030) โฐ

For our #2023AnnualReview, we asked some of our partners to take a look back at the past year to reflect on their progress and learnings ๐Ÿ”™

Follow our socials and join us on a journey to see if itโ€™s still possible to change the future of our planet ๐ŸŒ

Read more about our 2023 Annual Review via the link in our bio ๐Ÿ”—

#PeopleAndPlanet #IKEAFoundationHighlights2023
2023 marked the halfway point to the deadline of the Sustainable Development Goals (2030) โฐ

For our #2023AnnualReview, we asked some of our partners to take a look back at the past year to reflect on their progress and learnings ๐Ÿ”™

Follow our socials and join us on a journey to see if itโ€™s still possible to change the future of our planet ๐ŸŒ

Read more about our 2023 Annual Review via the link in our bio ๐Ÿ”—

#PeopleAndPlanet #IKEAFoundationHighlights2023
2023 marked the halfway point to the deadline of the Sustainable Development Goals (2030) โฐ

For our #2023AnnualReview, we asked some of our partners to take a look back at the past year to reflect on their progress and learnings ๐Ÿ”™

Follow our socials and join us on a journey to see if itโ€™s still possible to change the future of our planet ๐ŸŒ

Read more about our 2023 Annual Review via the link in our bio ๐Ÿ”—

#PeopleAndPlanet #IKEAFoundationHighlights2023
2023 marked the halfway point to the deadline of the Sustainable Development Goals (2030) โฐ

For our #2023AnnualReview, we asked some of our partners to take a look back at the past year to reflect on their progress and learnings ๐Ÿ”™

Follow our socials and join us on a journey to see if itโ€™s still possible to change the future of our planet ๐ŸŒ

Read more about our 2023 Annual Review via the link in our bio ๐Ÿ”—

#PeopleAndPlanet #IKEAFoundationHighlights2023
2023 marked the halfway point to the deadline of the Sustainable Development Goals (2030) โฐ For our #2023AnnualReview, we asked some of our partners to take a look back at the past year to reflect on their progress and learnings ๐Ÿ”™ Follow our socials and join us on a journey to see if itโ€™s still possible to change the future of our planet ๐ŸŒ Read more about our 2023 Annual Review via the link in our bio ๐Ÿ”— #PeopleAndPlanet #IKEAFoundationHighlights2023
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