Sustainable and profitable: Bangladesh’s jute entrepreneurs

Young entrepreneurs have a vital role to play in rebuilding the economy as the world emerges from the COVID-19 pandemic. At the IKEA Foundation, we believe this should happen in a sustainable way, that benefits both people and planet.

In Bangladesh, young women are setting up jute businesses that are good for the environment and their communities. They are supported by our partner Youth Business International (YBI) and their local member organisation Bangladesh Youth Enterprise Advice and Helpcentre (B’YEAH).

Jute is a traditional crop of Bangladesh with many environmental benefits. It is biodegradable, cleanses the air, needs less fertiliser than other crops and improves soil texture. Higher demand for jute also creates employment and boosts the rural economy.

Young jute entrepreneur

In 2017, Fatiha Islam (24) founded an enterprise called JUCOF, manufacturing jute bags, gifts and clothing. Within just two years JUCOF grew from employing just one person to 15 employees.

During the COVID-19 pandemic, Fatiha had to shut down her business for two months and all her orders were cancelled. However, things started looking up again when she was introduced to YBI member B’YEAH and attended training in e-commerce as part of the programme we fund.

Following the training, Fatiha started advertising and selling her products online. She managed to get new orders from the buyers who had originally cancelled on her.

Decent work training

She also took part in B’YEAH’s decent work training, which is part of the same programme. The training helped her put health and safety measures in place in her factory and ensure proper documentation and written contracts for all her employees.

Fatiha is working on opening her first showroom very soon as well as increasing her exports. Her goal is to reduce the use of plastic materials by promoting jute.

She says: “I sell Jute products to reduce the use of plastic materials. This will be a blessing for the environment. I believe it is our duty to ensure that the next generation can live a safe and healthy life in a clean environment.”

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One of IKEA Foundation’s values is to ‘renew and improve’. That’s why we’re delighted to share the Purpose Climate Lab’s reflections on an independent evaluation of their work 📣 

It provides important lessons on how to improve the impact of climate change mobilisation.

Explore each reflection in the article found via our bio link 🔗

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@purpose Climate Lab builds and supports campaigns that inspire people to take bold #ClimateAction and adopt fair #ClimateChange solutions the world 🌍

We’re proud to partner with Purpose Climate Lab to support its ambitious, people-centred campaigns protecting our planet and ensuring a just transition to a low-carbon future.

One of IKEA Foundation’s values is to ‘renew and improve’. That’s why we’re delighted to share the Purpose Climate Lab’s reflections on an independent evaluation of their work 📣 

It provides important lessons on how to improve the impact of climate change mobilisation.

Explore each reflection in the article found via our bio link 🔗

#ClimateSolutions #PeopleAndPlanet
@purpose Climate Lab builds and supports campaigns that inspire people to take bold #ClimateAction and adopt fair #ClimateChange solutions the world 🌍 We’re proud to partner with Purpose Climate Lab to support its ambitious, people-centred campaigns protecting our planet and ensuring a just transition to a low-carbon future. One of IKEA Foundation’s values is to ‘renew and improve’. That’s why we’re delighted to share the Purpose Climate Lab’s reflections on an independent evaluation of their work 📣 It provides important lessons on how to improve the impact of climate change mobilisation. Explore each reflection in the article found via our bio link 🔗 #ClimateSolutions #PeopleAndPlanet
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Our purpose at the IKEA Foundation is to create a better everyday life for the many people 🌍

We’re proud to work with so many amazing partners who help us achieve this vision established by our founder, Ingvar Kamprad 🧑‍🤝‍🧑

#PeopleAndPlanet
Our purpose at the IKEA Foundation is to create a better everyday life for the many people 🌍 We’re proud to work with so many amazing partners who help us achieve this vision established by our founder, Ingvar Kamprad 🧑‍🤝‍🧑 #PeopleAndPlanet
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