The financial sector plays a critical role in the transition to a planet positive future. That’s why we’re proud to partner with ShareAction, an organisation that challenges the environmental performance of the finance sector and the high impact companies they own, insure and lend to—such as fossil fuel multinationals. Together, ShareAction and the IKEA Foundation have launched a new campaign to promote ShareAction’s Pension Power Platform to help people understand the huge impact of their pension on the world around them.
Ethical pensions made simple
Centered around “Mimi’s Parent Hack”, this funny and timely social media campaign aims to target socially conscious millennial mothers to check if their pensions are invested in sustainable companies or ones that fuel the climate crisis.
The overall message is that in the time it takes to make a cup of tea, you could take the first steps towards switching to a more ethical pension—one that doesn’t threaten our children’s futures.
Check out the campaign, which aims to empower people to engage with their pension providers and urge them to use their investor power to get the companies they invest in to have a positive impact on the climate and environment.
The campaign is aligned with the Paris Climate Agreement target to limit global warming to 1.5°C and build a safer, healthier future for the planet and its people.
By empowering people to engage with the institutions that are charged with securing their future well being, the campaign supports the ambition of the Paris Climate Agreement to limit global warming to 1.5C and build a safer, healthier future for the planet and its people.