Creating a better future for children in the Amazon

Chief Almir lives in the south-west of Brazil’s Amazon rainforest, where he and the Surui tribe hunt for fish using spears and live off the forest as much as they can.

Outsiders first made contact with the Surui in 1969, after which the Surui people faced external pressures that threatened their culture and way of living.

“Our culture was almost extinguished,” Chief Almir says. “We faced a lot of struggles to maintain our traditions and values.”

The Surui lands are now surrounded by cattle ranches that produce beef and leather for many of the world’s businesses. The ranches can provide nearby communities with new opportunities, but they can also present challenges to indigenous families’ ways of living.

The IKEA Foundation’s partner Forest Trends has been working with the Surui and another Amazonian tribe, the Yawanawa, to improve their family incomes and keep their cultural traditions alive. Now children can have a bright future within the tribe, and families don’t feel the need to find work elsewhere, such as on the cattle ranches.

https://youtu.be/MN9qm_wxSrQ

Forestry, empowerment and leadership

Using a unique combination of agroforestry training, women’s empowerment strategies and youth exchanges, the programme helps families develop long-term ways to protect their rainforest homelands and earn a sustainable income.

Families learn how to combine tree-planting projects—which have long-term benefits for the community—with cash crops such as fruit and nuts that give them an immediate income.

“The agroforestry training is important because it is good for our environment,” explains Chief Almir. “It reinforces our culture, and it brings us economic resources.”

Women in the Yawanawa tribe are already at the heart of decision-making in their communities, and so now they are helping Surui women make their own progress. Women from both tribes are also learning to earn their own incomes by creating jewellery to sell at local markets.

And young people from the two communities go on exchanges to strength their sense of belonging and share their cultural traditions with each other. It’s a kind of leadership programme to equip them with the knowledge, education and skills they need to prosper and succeed.

Contributing to the survival of a culture

“It’s a great honour to be able to contribute to the survival of our culture and people,” the Chief says. “It is a dream come true.”

At the IKEA Foundation, we believe that every child needs a safe place to call home and a sustainable family income. That’s why we are working with Forest Trends to help the Surui and Yawanawa families of Brazil develop ways to protect their rainforest homelands and provide for their families.

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  • In a world full of noise and misinformation, credible voices matter more than ever. 

That’s why nearly 800 @IKEA co-workers applied to join the 2025 IKEA Foundation Ambassador Programme — a journey that connects them with the people and partners the foundation supports as they tackle real-world challenges every day. 

Ambassadors listen, ask questions, and learn from those closest to the issues — building understanding they bring back to their teams and communities, where awareness grows and perspectives begin to shift. 

In 2025, the programme:
🌎 reached five hubs across four continents
🇰🇪 launched the first-ever Super Hub in Nairobi
🌟 welcomed 169 new ambassadors
🌱 grew a global learning community of 550+ people in 30+ countries

These numbers reflect a growing curiosity — a desire to understand how change really happens and to hear directly from those working closest to the world’s toughest challenges. 

None of this learning happens without the insight and generosity of our partners. Their leadership continues to inspire and inform us. 

With our strategy now in motion, we’re doubling down on #ClimateAwareness at a moment when it matters most — and supporting partners creating solutions for people and planet. 

For 2026, that energy is even stronger: nearly 1,000 IKEA co-workers applied, and we’re excited to welcome 161 new ambassadors, with 38 more joining our Alumni Hub.

We’re proud of what last year set in motion, and looking forward to what comes next.

#IKEAfoundation #IKEAFoundationAmbassador
  • This year reminded us that progress on climate action isn’t a straight line and that the way we move forward matters.

🌍 As climate extremes intensified and uncertainty grew, we saw the importance of working together — with trust, openness and shared purpose.

For the IKEA Foundation, being on the way in 2025 has meant moving forward together:

🤝 With our partners, who are doing the work — working alongside communities, testing new approaches, learning what works and pushing for change where it’s needed most. Their leadership, commitment and courage are what turn ambition into action.

👥 With our team, learning, adapting and shaping a new strategic direction — focused on enabling impact, strengthening partnerships and keeping people at the heart of climate action.

🌱 With our ambassadors and changemakers, who share trusted knowledge, challenge misinformation and help people make sense of complexity with clarity and hope.

As we look ahead — deepening partnerships and scaling impact — we carry our founder’s reminder with us: happiness, and real change, are found in the journey.

#IKEAfoundation
  • 🌍 Climate change is one of the greatest challenges of our time — but doom and gloom won’t move us forward. Focusing on what can be done will.

After a challenging year for climate action, @Jessica.Anderen, CEO of the IKEA Foundation, sat down with Johan Rockström, Director of the Potsdam Institute for Climate Impact Research (@PIK_klima ), to reflect on the choices ahead, the solutions already at hand, and the urgency of scaling what works.

Yes, the challenge is immense. But the solutions exist. They are delivering impact — and they are ready to scale, now.

👉 Watch the full conversation across our social channels and on Jessica’s platforms.

#IKEAFoundation #ClimateAction
  • 🌟 Celebrating the 2025 UNHCR (@refugees) #NansenAward Winner: Chief Martin Azia Sodea

We are honoured to recognise Chief Martin Azia Sodea, whose leadership has helped guide the community of Gado-Badzéré in eastern Cameroon as it welcomes over 36,000 refugees fleeing conflict in the Central African Republic. 

Through his steady commitment to dialogue, collaboration and shared community life, he has helped create an environment where refugees and local communities can rebuild, work, and thrive together.

The IKEA Foundation is proud to support the UNHCR Nansen Awards, celebrating everyday heroes like Chief Sodea, whose dedication strengthens refugee inclusion and inspires others to act. 💙

🔗 Read more, link in bio. 

#NansenAward #UNHCR
In a world full of noise and misinformation, credible voices matter more than ever. 

That’s why nearly 800 @IKEA co-workers applied to join the 2025 IKEA Foundation Ambassador Programme — a journey that connects them with the people and partners the foundation supports as they tackle real-world challenges every day. 

Ambassadors listen, ask questions, and learn from those closest to the issues — building understanding they bring back to their teams and communities, where awareness grows and perspectives begin to shift. 

In 2025, the programme:
🌎 reached five hubs across four continents
🇰🇪 launched the first-ever Super Hub in Nairobi
🌟 welcomed 169 new ambassadors
🌱 grew a global learning community of 550+ people in 30+ countries

These numbers reflect a growing curiosity — a desire to understand how change really happens and to hear directly from those working closest to the world’s toughest challenges. 

None of this learning happens without the insight and generosity of our partners. Their leadership continues to inspire and inform us. 

With our strategy now in motion, we’re doubling down on #ClimateAwareness at a moment when it matters most — and supporting partners creating solutions for people and planet. 

For 2026, that energy is even stronger: nearly 1,000 IKEA co-workers applied, and we’re excited to welcome 161 new ambassadors, with 38 more joining our Alumni Hub.

We’re proud of what last year set in motion, and looking forward to what comes next.

#IKEAfoundation #IKEAFoundationAmbassador
In a world full of noise and misinformation, credible voices matter more than ever. That’s why nearly 800 @IKEA co-workers applied to join the 2025 IKEA Foundation Ambassador Programme — a journey that connects them with the people and partners the foundation supports as they tackle real-world challenges every day. Ambassadors listen, ask questions, and learn from those closest to the issues — building understanding they bring back to their teams and communities, where awareness grows and perspectives begin to shift. In 2025, the programme: 🌎 reached five hubs across four continents 🇰🇪 launched the first-ever Super Hub in Nairobi 🌟 welcomed 169 new ambassadors 🌱 grew a global learning community of 550+ people in 30+ countries These numbers reflect a growing curiosity — a desire to understand how change really happens and to hear directly from those working closest to the world’s toughest challenges. None of this learning happens without the insight and generosity of our partners. Their leadership continues to inspire and inform us. With our strategy now in motion, we’re doubling down on #ClimateAwareness at a moment when it matters most — and supporting partners creating solutions for people and planet. For 2026, that energy is even stronger: nearly 1,000 IKEA co-workers applied, and we’re excited to welcome 161 new ambassadors, with 38 more joining our Alumni Hub. We’re proud of what last year set in motion, and looking forward to what comes next. #IKEAfoundation #IKEAFoundationAmbassador
2 days ago
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1/4
This year reminded us that progress on climate action isn’t a straight line and that the way we move forward matters.

🌍 As climate extremes intensified and uncertainty grew, we saw the importance of working together — with trust, openness and shared purpose.

For the IKEA Foundation, being on the way in 2025 has meant moving forward together:

🤝 With our partners, who are doing the work — working alongside communities, testing new approaches, learning what works and pushing for change where it’s needed most. Their leadership, commitment and courage are what turn ambition into action.

👥 With our team, learning, adapting and shaping a new strategic direction — focused on enabling impact, strengthening partnerships and keeping people at the heart of climate action.

🌱 With our ambassadors and changemakers, who share trusted knowledge, challenge misinformation and help people make sense of complexity with clarity and hope.

As we look ahead — deepening partnerships and scaling impact — we carry our founder’s reminder with us: happiness, and real change, are found in the journey.

#IKEAfoundation
This year reminded us that progress on climate action isn’t a straight line and that the way we move forward matters. 🌍 As climate extremes intensified and uncertainty grew, we saw the importance of working together — with trust, openness and shared purpose. For the IKEA Foundation, being on the way in 2025 has meant moving forward together: 🤝 With our partners, who are doing the work — working alongside communities, testing new approaches, learning what works and pushing for change where it’s needed most. Their leadership, commitment and courage are what turn ambition into action. 👥 With our team, learning, adapting and shaping a new strategic direction — focused on enabling impact, strengthening partnerships and keeping people at the heart of climate action. 🌱 With our ambassadors and changemakers, who share trusted knowledge, challenge misinformation and help people make sense of complexity with clarity and hope. As we look ahead — deepening partnerships and scaling impact — we carry our founder’s reminder with us: happiness, and real change, are found in the journey. #IKEAfoundation
3 weeks ago
View on Instagram |
2/4
🌍 Climate change is one of the greatest challenges of our time — but doom and gloom won’t move us forward. Focusing on what can be done will.

After a challenging year for climate action, @Jessica.Anderen, CEO of the IKEA Foundation, sat down with Johan Rockström, Director of the Potsdam Institute for Climate Impact Research (@PIK_klima ), to reflect on the choices ahead, the solutions already at hand, and the urgency of scaling what works.

Yes, the challenge is immense. But the solutions exist. They are delivering impact — and they are ready to scale, now.

👉 Watch the full conversation across our social channels and on Jessica’s platforms.

#IKEAFoundation #ClimateAction
🌍 Climate change is one of the greatest challenges of our time — but doom and gloom won’t move us forward. Focusing on what can be done will.

After a challenging year for climate action, @Jessica.Anderen, CEO of the IKEA Foundation, sat down with Johan Rockström, Director of the Potsdam Institute for Climate Impact Research (@PIK_klima ), to reflect on the choices ahead, the solutions already at hand, and the urgency of scaling what works.

Yes, the challenge is immense. But the solutions exist. They are delivering impact — and they are ready to scale, now.

👉 Watch the full conversation across our social channels and on Jessica’s platforms.

#IKEAFoundation #ClimateAction
🌍 Climate change is one of the greatest challenges of our time — but doom and gloom won’t move us forward. Focusing on what can be done will.

After a challenging year for climate action, @Jessica.Anderen, CEO of the IKEA Foundation, sat down with Johan Rockström, Director of the Potsdam Institute for Climate Impact Research (@PIK_klima ), to reflect on the choices ahead, the solutions already at hand, and the urgency of scaling what works.

Yes, the challenge is immense. But the solutions exist. They are delivering impact — and they are ready to scale, now.

👉 Watch the full conversation across our social channels and on Jessica’s platforms.

#IKEAFoundation #ClimateAction
🌍 Climate change is one of the greatest challenges of our time — but doom and gloom won’t move us forward. Focusing on what can be done will.

After a challenging year for climate action, @Jessica.Anderen, CEO of the IKEA Foundation, sat down with Johan Rockström, Director of the Potsdam Institute for Climate Impact Research (@PIK_klima ), to reflect on the choices ahead, the solutions already at hand, and the urgency of scaling what works.

Yes, the challenge is immense. But the solutions exist. They are delivering impact — and they are ready to scale, now.

👉 Watch the full conversation across our social channels and on Jessica’s platforms.

#IKEAFoundation #ClimateAction
🌍 Climate change is one of the greatest challenges of our time — but doom and gloom won’t move us forward. Focusing on what can be done will. After a challenging year for climate action, @Jessica.Anderen, CEO of the IKEA Foundation, sat down with Johan Rockström, Director of the Potsdam Institute for Climate Impact Research (@PIK_klima ), to reflect on the choices ahead, the solutions already at hand, and the urgency of scaling what works. Yes, the challenge is immense. But the solutions exist. They are delivering impact — and they are ready to scale, now. 👉 Watch the full conversation across our social channels and on Jessica’s platforms. #IKEAFoundation #ClimateAction
1 month ago
View on Instagram |
3/4
🌟 Celebrating the 2025 UNHCR (@refugees) #NansenAward Winner: Chief Martin Azia Sodea

We are honoured to recognise Chief Martin Azia Sodea, whose leadership has helped guide the community of Gado-Badzéré in eastern Cameroon as it welcomes over 36,000 refugees fleeing conflict in the Central African Republic. 

Through his steady commitment to dialogue, collaboration and shared community life, he has helped create an environment where refugees and local communities can rebuild, work, and thrive together.

The IKEA Foundation is proud to support the UNHCR Nansen Awards, celebrating everyday heroes like Chief Sodea, whose dedication strengthens refugee inclusion and inspires others to act. 💙

🔗 Read more, link in bio. 

#NansenAward #UNHCR
🌟 Celebrating the 2025 UNHCR (@refugees) #NansenAward Winner: Chief Martin Azia Sodea We are honoured to recognise Chief Martin Azia Sodea, whose leadership has helped guide the community of Gado-Badzéré in eastern Cameroon as it welcomes over 36,000 refugees fleeing conflict in the Central African Republic. Through his steady commitment to dialogue, collaboration and shared community life, he has helped create an environment where refugees and local communities can rebuild, work, and thrive together. The IKEA Foundation is proud to support the UNHCR Nansen Awards, celebrating everyday heroes like Chief Sodea, whose dedication strengthens refugee inclusion and inspires others to act. 💙 🔗 Read more, link in bio. #NansenAward #UNHCR
1 month ago
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4/4