Farming is one of the world’s most important professions—yet most smallholder farmers in East Africa and India are living in poverty. They are trapped by global markets that do not value them and held back by agri-food systems that promote quantity over quality, driving them to produce monocrops for low prices. This is destroying the natural resources and valuable ecosystems that farmers depend on.
Our exploitative and extractive agricultural systems damage the land, deplete the soil, pollute water supplies and contribute to extreme weather. Farmers are working harder for less and, with the chances of earning a decent living from agriculture ever more insecure, people often see no future for themselves in rural areas.
But the world’s growing population needs to be fed. This is only possible if we take care of the land and the soil so it can produce nutritious food, support productive farms and sustain healthy communities and economies.
We have a stark choice when it comes to farmers. We can stand by and watch as their opportunities to earn a living dwindle to nothing, leading to even more global inequality, poverty, food shortages, illness, political instability and migration.
Or we can stand alongside them, valuing the vital work they do and helping them build a better life from planet-positive agriculture. In this way, farmers can earn a good income, support their families and become the leaders and food producers our world needs—now and in the future.
Challenges create opportunities. Limitations inspire innovations.
We think that agriculture is a great sector of growth and innovation, where farmers and entrepreneurs are the creators, change agents and leaders of the coming decades.